About 87% of shoppers begin product searches online.
A business is nothing without its customers. No matter how good your products or services are, you need to be able to communicate and engage with your audience if you want your company to succeed. Having an understanding of the customer buying journey will help you reach your customers at every touchpoint.
In this guide, we’ll explain everything you need to know about the buyer’s journey. Keep reading for more.
What Is the Customer Buying Journey?
This is a part of the customer journey in which each potential customer decides whether or not to buy a product/service. Having a good understanding of this makes it easier to adapt your marketing strategies to make them more effective.
You can attract your target audience and generate more leads. Being able to do this at every stage helps to maximize efficiency.
The Three Stages of the Buying Journey
The customer journey map can be separated into three specific stages. Your approach at each of these stages will be somewhat different.
This is when a customer becomes aware of a problem they have. Sometimes, they’ll do this on their own, but you can also produce content that highlights this problem to consumers. At this point, customers will do some research to find a solution to the problem — typically using a search engine.
During this stage, customers determine the search terms and descriptors that define (and will help them solve) their problem. They use these to find various solutions that they can compare.
This is the last part of the customer purchasing process where they narrow down the options they’ve found. They’ll settle on the one that they think is the best based on their needs.
The Benefits of Understanding the Buying Journey
When marketing products, many companies make the mistake of focusing too hard on making sales. Understanding the buying journey will allow you to better focus on the problems your audience is facing, and show how you can solve them.
By showing you understand problems and can solve them, you’ll establish your brand as reliable and trustworthy. This helps generate new leads and improve customer retention.
You can tailor your marketing to all areas of the purchasing journey to make it more effective. Using methods like digital shelf analytics will help you determine how effective your marketing strategy is. You can use the results you find to make improvements in the future.
Before making a sale, you can build trust with your audience. This will make your customers more comfortable throughout the buying journey, leading to more conversions.
Making Use of the Customer Buying Journey
Your marketing strategy will play a huge part in how many sales you make, and therefore, how successful your business is. Knowing your customers’ wants and needs will help you ensure you produce the best products and services for them. Take the time to understand the customer buying journey, and your company will benefit greatly.
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